You work hard to create SEO-optimized content that ranks #1. Blogs, social media, and backlinks promote it.
The results are poor. When trying to promote a website with a low or unengaged audience, you still need to reach more people. Syndication can help here.
Republished content is syndicated. They post your article, video, infographic, etc. without edits and link to you, praising your authorship.
Reuters, Lifehacker, and Medium republish content.
New marketers or SEO specialists can mix it up with content repurposing or guest post service. Let’s clarify:
• Guest posting is writing new, original content for a third-party blog and linking to your site.
• Repurposing content means changing its format so it fits a third-platform party’s audience. You can turn a blog post into a YouTube video or an infographic for Visual.ly, etc.
• Content syndication republishes your content on third-party sites. Imagine copying content with a backlink.
Content Syndication’s SEO Pros
The top 3 SEO benefits are:
1. Backlinks, Referral Traffic
When republishing your content, sites link back to you. If readers like the piece, they may click on your backlink to learn more.
Republishing your content can help you build email lists and generate leads. Your content can reach a high-buying audience.
3. Auto-Content Promotion
Syndicating content to popular sites saves time on content promotion. They’ll promote the republished piece online.
Seeing your brand on big websites builds brand authority. More exposure increases sales.
In an ideal world:
You create impressive website content that tops SERPs for a targeted keyword and meets user search intent. Top bloggers and journalists find it, say “Wow, we need it,” and republish it with a backlink to you.
To maximise content syndication:
• Find as many syndicates as possible
• Be steady
• Reformat your content if needed to ensure a great user experience at each publication you target
Let’s go over the steps:
1. Create Content
Top publications will only use your content if it’s good and attracts reads and shares. First, create unique content.
• Choose argumentative topics for your content, considering search volume and audience intent.
• Use on-page SEO and an XML sitemap to improve content visibility.
• Align your content with E-A-T and format it for better readability and user experience.
2. Find Syndicates
An SEO specialist can easily find websites that syndicate content. Google is the best place to start.
Plus, the author’s website has syndicates.
Find these websites and see if they could be your targets.
1. Site-explorer her site
2. Check its backlinks
3. Enter “originally published on” in Include.
4. See sites that allow content syndication
5. Analyze if you can pitch them
How to choose syndication websites?
• Compare domain authority
• Pick articles with canonical links
• Make sure their audience fits buyer personas
3. Format Or Split Content If Needed.
What SEO guides and experts miss:
Content syndication involves distributing the same content to multiple websites. Yes, but only with our format, writing style, and tone.
This restricts syndication.
To maximize content syndication, sift through prospective syndicates and reformat your content. This increases your chances of republishing and audience size.
To reach more syndicates, divide a long article into “mini-articles.”
4. Send Syndicated Content
Once you’ve found a few good targets, contact their editors about syndication.
Top publications publish editors’ names and emails online. Short, direct pitch needed:
Understand your audience. Send them relevant content. Include evidence of your good writing. Start-up resources, portfolio, etc.