Digital marketing involves spreading awareness, driving traffic, and attracting leads to grow your company using various channels such as search engines, social media platforms, and emails.
Let’s dive deeper into the reasons why SEO is so important to digital marketing.
SEO: What is it and why is SEO so important?
Search Engine Optimization (SEO), is the science and art of making your website and content appealing to search engines such as Google.
Google is the largest source of the traffic to all websites. It is crucial to optimize your website for Google search engine optimization (SERP) as the top five organic results account for 67.60%.
Let’s take a look at some concrete reasons why SEO is so important for your digital marketing strategy.
SEO is a long-term traffic driver
SEO can drive 1000%+ traffic than organic social media. However, it takes time. SEO is not as effective as other digital marketing channels. It requires patience. To see results in SEO, it takes at least 4-6 months to achieve consistent and high-quality optimization.
SEO is affordable
SEO targets people looking for your products/services or content. Billboards, TVCs, and commercials don’t target niche markets. SEO is more reliable and cost-effective because you don’t target large groups of people who may not be interested in your product. Your site is optimised for a specific audience and keywords.
Mobile experience can be improved by SEO
Smartphones are becoming more mainstream. Globally, mobile devices account for more than 55% of all web traffic. Brands make mobile optimization a key strategy in SEO to ensure a seamless user experience.
What is mobile optimization?
Mobile optimization allows users to spend more time browsing and learning about your products and services.
Investing in SEO can help you increase your visibility in local searches and earn Google My Business Reviews. This will allow you to generate more in-store footfalls.
SEO has a significant impact on consumer behavior and purchasing patterns
Consumers are resourceful, smart, and knowledgeable when it comes to purchasing decisions. Before making a purchase decision, consumers look at reviews, community forums, and search engines to find out more about the products/services they are interested in before making a purchase.
SEO can help build trust and credibility
Google ranking high means that your brand is trustworthy and authoritative. SEO builds trust as only well-optimized websites with high-quality content can rank highly organically.
Organic SEO is not like other digital marketing channels such as PPC. It does not require that brands pay search engines for a place at the top of the SERP.
SEO also improves the user experience for your brand. You gain trust when more people visit your website to learn more about your products and services through high-quality data-backed content.
SEO can be quantifiable
It’s easy to measure many SEO KPIs such as traffic, bounce rate, conversion rates, and others. Google Analytics reports can help you assess the effectiveness of your SEO efforts.
To tailor your digital marketing strategy, you can also access in-depth information about your visitors and their journey.
If you want to be successful with digital marketing, you need a Denver marketing agency. A Denver marketing agency will help you create effective digital marketing campaigns that will attract customers to your business. They will also help you track the success of your campaigns so that you can continue to improve them.